Competitor Analysis Process Skill

Overview

This skill guides you through a systematic competitor analysis process to understand market landscape, identify competitive advantages, and extract valuable insights for product development.

When to Use

• Starting a new product and need to understand the competitive landscape
• Planning features and want to learn from competitors
• Creating product strategy documents
• Conducting market research
• Preparing for product positioning

Analysis Process

Step 1: Determine Competitor Scope

Objective: Identify direct and indirect competitors to analyze.

Actions:

1. Identify direct competitors (similar products, same target market)
2. Identify indirect competitors (alternative solutions)
3. Document competitor basic information

Output: 01-competitor-scope.md

Template:

# 竞品范围确定

## 一、分析目标

## 二、竞品范围

### 2.1 直接竞品

| 竞品名称 | 厂商 | 定位 | 核心功能 | 市场占有率 |
|---------|------|------|---------|-----------|

### 2.2 间接竞品

| 竞品名称 | 厂商 | 定位 | 相关功能 | 参考价值 |
|---------|------|------|---------|---------|

## 三、分析维度

## 四、信息来源

---

Step 2: Analyze Core Functions

Objective: Compare core features across competitors.

Actions:

1. Analyze organization management features
2. Analyze user management features
3. Analyze permission management features
4. Analyze system integration capabilities
5. Analyze user experience

Output: 02-core-function-analysis.md

Key Comparison Areas:

• Organization Management (structure, departments, roles)
• User Management (lifecycle, authentication, status)
• Permission Management (RBAC, data permissions, field permissions)
• System Integration (SSO, APIs, application ecosystem)
• User Experience (interface, interaction, mobile support)

---

Step 3: Analyze Pros and Cons

Objective: Identify strengths and weaknesses of each competitor.

Actions:

1. List competitor advantages
2. List competitor disadvantages
3. Identify differentiation opportunities
4. Define product positioning

Output: 03-competitor-pros-cons.md

Analysis Framework:

For each competitor:
- Advantages (功能、体验、生态、技术)
- Disadvantages (复杂度、定制化、安全、学习成本)
- Differentiation opportunities

---

Step 4: Extract Lessons Learned

Objective: Identify valuable features and practices to learn from.

Actions:

1. List features worth learning from each competitor
2. Prioritize by importance (P0/P1/P2/P3)
3. Document implementation suggestions

Output: 04-lessons-learned.md

Priority Levels:

• P0 (Must Have): Core competitive features
• P1 (Should Have): Important differentiators
• P2 (Nice to Have): Enhancement features
• P3 (Future Consideration): Innovative features

---

Step 5: Generate Analysis Report

Objective: Compile comprehensive competitor analysis report.

Actions:

1. Write executive summary
2. Document competitor profiles
3. Present function comparisons
4. Provide strategic recommendations
5. Define competitive positioning

Output: 05-competitor-analysis-report.md

Report Structure:

# 竞品分析报告

## 一、执行摘要
## 二、竞品概况
## 三、功能对比分析
## 四、竞品优缺点分析
## 五、可借鉴功能点
## 六、竞争策略建议
## 七、风险与应对
## 八、结论与建议
## 九、附录

---

Document Checklist

Step	Document	Status
1	竞品范围确定	⬜
2	核心功能分析	⬜
3	优缺点分析	⬜
4	可借鉴功能点	⬜
5	竞品分析报告	⬜

---

Best Practices

1. Be Objective: Analyze based on facts, not opinions
2. Focus on Users: Always consider user needs and pain points
3. Look Beyond Features: Consider ecosystem, pricing, and support
4. Identify Gaps: Find opportunities competitors are missing
5. Stay Current: Competitor landscape changes rapidly

---

Common Pitfalls to Avoid

• ❌ Copying features without understanding user needs
• ❌ Focusing only on direct competitors
• ❌ Ignoring market trends and emerging players
• ❌ Analysis paralysis - too much detail, no action
• ❌ Not updating analysis regularly

---

Output Location

All competitor analysis documents should be stored in:

<project-path>/docs/XX-project-phase/XX-requirements-analysis/03-competitor-analysis/

---

Skill Version: 1.0
Last Updated: 2026-03-08
Applicable Phase: Requirements Analysis